Do you know the best options for getting auto insurance leads?
I bet your agency is still doing cold calling, telemarketing, 1000's of direct mail, and even door-door sales every month. It is amazing how insurance agents spend so much time trying to get NEW LEADS every month. The focus is on getting as many leads as possible, to close as many as possible, because everyone says it's a numbers game. Well, just to let you know, getting your auto insurance leads doesn't have to be this way.
Imagine if you could develop a system over the next couple months that ran on autopilot. Just think if you could reach several hundred people a day, instead of only a handful. You may notice that the bigger insurance agents have a lot of time to manage their bigger accounts and reap the rewards of their sales. This is because they have built up a staff that goes out everyday to get more and more leads. The staff is doing all the hard work, and the big agent is collecting on the hard work. If you are an agent with a small agency, you are probably doing all the hard work and still waiting to benefit financially.
Here are a few options to get auto insurance leads, but do it better and more effectively than the big insurance agencies.
First, you need to understand that people are online today, trying to get comparison quotes, and purchase their insurance, without having driving across town to get sold on more insurance products. The internet is where the prospective buyers are today. If the buyers are on the internet, then you need to have your agency displayed and available all over the internet, so the buyers can find you. These buyers are on Google, searching for auto quotes or spending time on Facebook communicating with their peers. These are the two places you want to be. Imagine if you had an SEO website that showed up on the first page of the internet searches. Auto insurance buyers would see your site, fill in the quote request, and there you go, you have a free lead.
The second option to get auto insurance leads, is to make a Facebook business page and place ads with Facebook. Facebook is a great way to get auto insurance leads everyday that are extremely affordable. When you have a Facebook business page, you can build your friend list with not only ads, but viral marketing.
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